Senior Caption - Spec PR Campaign

For my Senior Communications (Public Relations & Advertising Concentration) Capstone at Villanova University, we spent the most time creating a Spec PR Campaign. Our task was to create a PR company, Brand, unique product, and a PR Campaign for the product. Our PR company, Thread Collective, planned a campaign for our product, the Essence Labs Scentrifuge. I have uploaded all aspects of the campaign. My contributions included anything design-related, like logos, putting the report together, mockups, and Objective 1. Everything else was a collaborative process for the project. We compiled a plan book for the campaign and presented our ideas to Communications Professors and peers. We received a perfect score on our project, and I am very proud of our work!